meet Harris Teeter

My team at Harris Teeter managed 17 different products to support the eCommerce platform. However the vast majority of my time was spent focused on the Harris Teeter Mobile App, HarrisTeeter.com and the internal Picking App. I oversaw new feature development from finding and opportunity to the initial designs to implementation and rollout.

Role: Product Owner/Manager
Application: Native iOS & Android Apps; Angular Websites
Task: Increase revenue and user base.
Result: Launched several new features resulting in an increase of sales by 139.5%, increasing app ratings by 40.9%, increasing user base by 90%




what i did

My Roles: Design, direct development, roadmapping, find opportunities through customer research and business analytics

Roadmap & Plan

I worked with customers, collaborated with department heads, listened to customer relations, and scoured through our analytical data to determine which features could increase revenue, cut costs and win over more users.

Design & Test

Once we had a feature we thought would be viable I immediately started building wireframe mockups. I created a customer discussion group that I could get feedback from. I did user acceptance testing. By emphathising with the customer we learned what they really wanted/needed and how we could deliver a compelling and valuable solution.

Execute & Deliver

We moved to the development phase once we had a bullet-proof feature that had been designed and validated. I worked with tech leads and developers to construct Epics, write stories, build workflow diagrams, define requirements and acceptance criteria. As each story was competed it was tested by our stellar QAs and a final regression before launch.

results

Feature

  • Created processes to produce data-backed, validated and valued features
  • 97% average sprint completion rate
  • Bi-Monthly releases

Revenue

  • Broke all time revenue highs
  • Increased sales by 139%
  • Increased average basket size by $30

Customer Satisfaction

  • App ratings went from 3.8 to 4.5
  • Number of 5 star reviews increased by 30%
  • Doubled the number of users