meet turf

Turf is a tool for local athletes to play in teams or individually for fun and competition. The games will never end so long as there are people who love to play.

Role: Product Owner
Application: Xamarin iOS & Android Apps
Task: Design and develop cross-platform mobile app.
Result: In 6 months we launched app on iOS & Android with 3k beta users.




what i did

My Roles: Design, Direct Development

As Project Manager We Completed:
100 Interviews with potential customers
6 Different Surverys with 800 respondents
3 focus groups (6 Thinking Hats)
Several viable, creative solutions

User Research

What do we look for in a new product or feature? Real value. I learned on Turf that if people aren't already trying to find a way around the problem then it probably isn't important enough to build a business.

UX Designer

Remote teams are the greatest if:

  1. They know what they need to work on
  2. Can quickly get answers to questions
  3. Are pushed to reach their potential

Directed Development



results

The Customer
Active young men and women who want to be social and/or play sports when they are free but can't because they don't know where to go.
Ages: 16-37
69% Male, 31% Female
Customer Segments
Social Players who want to meet people and have fun.
Competitive Players who eat, drink and sleep the game.
Solution
A mobile app that connects you to the games and people around you.

Turf is on the appstore.